Case Study: The Seattle Times achieves 25% eCPM lift with AppNexus

AppNexus Header Bidding Drives 25% eCPM Lift For The Seattle Times

The Seattle Times, a long-established news publisher, wanted to improve its header bidding monetization and make its programmatic demand sources compete more effectively with direct deals. After using an open-source prebid.js setup, the company looked to AppNexus for an additional exchange partner that could connect it to premium demand and help optimize pricing.

AppNexus added its SSP to The Seattle Times’ header bidding stack, with support from the AppNexus customer team making integration quick and easy. The result was stronger demand, better real-time pricing, and more competitive bidding across the auction; within three months, AppNexus became the publisher’s top pre-bid partner, and overall eCPMs increased by 25%.

The Seattle Times

Rob Schwertley

Digital Yield Manager