Case Study: Ranker achieves 70% video revenue growth with AppNexus and Prebid

Ranker Increases Video Revenues By 70% With Prebid

Ranker, a data-driven media company, wanted to replicate the success of its display header bidding on video inventory. Working with AppNexus and prebid.js, the publisher needed an easy-to-implement solution that would let more demand partners compete for video impressions without adding latency, while also giving access to the AppNexus Video Marketplace.

AppNexus helped Ranker implement video header bidding for both instream and outstream inventory in just one week. The setup expanded competition across video demand partners and improved efficiency, leading to a rapid lift in fill rates and publisher yields. Within two quarters, Ranker saw an 86% increase in video revenue and ultimately a 70% year-over-year increase in video revenue.

Ranker

Robin Strauss

Vice President Ad Technology & Yield