Case Study: Le Figaro achieves higher revenue yield and better user experience with AppNexus Publisher Suite

Figaro Media Group leverages AppNexus Publisher Suite to increase total revenue yield and user experience

Le Figaro, through Figaro Media Group, needed a better way to manage its rapidly growing digital publishing business after acquiring CCM Benchmark Group. With multiple adservers and SSPs in use, plus the need to support both desktop and mobile inventory at scale, the company turned to AppNexus and its Publisher Suite for a more unified, transparent technology partner.

AppNexus implemented the Publisher Suite to streamline ad operations, improve mediation, and support tailored solutions across devices. The results were strong: page load times improved by 50%, unique views rose by 10%, programmatic revenue increased by 40%, and direct sales climbed by 25%, helping Le Figaro boost both user experience and overall revenue yield.

Le Figaro

Alexis Marcombe

COO