Case Study: Collective achieves stronger video performance and cost efficiency with AppNexus Video

Using AppNexus Video, Collective Drives Buying Efficiency and Performance Gains for Advertisers

Collective, a marketing technology company, faced the challenge of executing cost-effective digital video advertising campaigns at scale without sacrificing premium inventory quality. To achieve better reach and performance for its advertisers, it needed a more efficient video buying solution that could also integrate seamlessly with its own VISTO™ data and reporting platform.

AppNexus provided its video buying solution to address this challenge. In head-to-head tests against competitors, AppNexus consistently delivered superior results, including an average 22% higher view-through rate and a 59% improvement in cost efficiency when used with Collective's TV Accelerator product. These performance gains allowed Collective to drive significant buying efficiency and performance for its brand advertiser clients.

Collective