Case Study: Schibsted Norway achieves 70% year-over-year programmatic growth with AppNexus

Schibsted Norway Delivers 70% YoY Programmatic Growth After Adopting AppNexus Publisher Suite

Schibsted Norway, one of Scandinavia’s largest media groups, needed to make its ad inventory more accessible to programmatic buyers and maximize yield. Its previous setup was fragmented across multiple platforms, creating operational complexity and limiting buyers’ access to the most valuable impressions. Schibsted Norway turned to AppNexus, using the AppNexus Publisher Suite and ad serving/monetization tools to unify its advertising stack.

AppNexus implemented a unified monetization approach with Open Dynamic Allocation and worked with Schibsted Norway on Forecast Shaped Pacing to better balance guaranteed delivery. The results were significant: Schibsted Norway reported 70% year-over-year programmatic growth, regular daily and monthly revenue records, and an immediate 10% revenue uplift in the first 14 days after enabling Open Dynamic Allocation.

Schibsted Norway

Anders Enger

Head of Programmatic