Case Study: Livingly Media achieves 10% incremental revenue growth with AppNexus

Header Bidding with AppNexus Drives 10% Incremental Revenue Growth for Livingly Media In Two Months

Livingly Media, a digital media company publishing lifestyle, entertainment, home décor, and fashion content for more than 20 million monthly readers, needed a header-bidding partner that could increase ad revenue without hurting site performance or user experience. Livingly Media evaluated several options and chose AppNexus for its lightweight implementation, support, and ability to support true competition across demand sources.

AppNexus implemented a JavaScript-based header bidding integration that sent ad requests to multiple demand sources before the publisher ad server, then passed the winning bid back for auction. The solution went live in about two weeks and delivered results quickly: Livingly Media saw 10% incremental revenue growth in two months, improved bid density, and positive CPM impact, while maintaining fast load times and strong user experience.

Livingly Media

Danny Khatib

President & COO