Case Study: Microsoft Corporation achieves transparent, brand-safe programmatic advertising at scale with AppNexus

How Microsoft is Delivering Quality at Scale through the AppNexus Platform

Microsoft Corporation partnered with AppNexus to scale premium programmatic advertising across MSN, Outlook, Skype, Windows, and Xbox while maintaining strong brand safety and transparency. The company needed a way to deliver quality inventory at scale without exposing advertisers or users to inappropriate ads, and AppNexus helped provide the technology and controls to support that goal.

AppNexus and Microsoft implemented solutions including the Microsoft Advertising Exchange, transparent auctions, supply path optimization, and Ads.txt, creating a safer and more efficient marketplace. As a result, Microsoft now delivers more than 700 billion impressions annually in the AppNexus ecosystem and achieves a viewable inventory rate of over 85%, well above the industry average.

Microsoft Corporation