AIA Singapore - Customer Case Study
AIA Singapore
Ho Lee Yen
Chief Customer and Marketing Officer

Alida believes in a world where customers are the ultimate source of truth. A world where the best business decisions are those made with customers, not for them. That's why Alida created the world's first CXM and insights platform to turn customer truth into action. For over 20 years, iconic brands like BuzzFeed, LinkedIn, and Red Bull have chosen Alida, formerly Vision Critical, as their secret weapon. Alida’s unique approach of coupling broad feedback with deep insights creates meaningful and lasting customer relationships and builds brands that stand the test of time.
Showing 30 Alida Customer Success Stories
AIA Singapore
Ho Lee Yen
Chief Customer and Marketing Officer
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Head of Customer Innovation
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Insights Enablement Manager
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Mark Rothwell
Vice President of Marketing
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