Case Study: Ocean Outdoor achieves stronger client relationships and actionable customer insights with Alida

Ocean Outdoor - Customer Case Study

Ocean Outdoor, the U.K.’s leading digital out-of-home (DOOH) advertising provider, saw audience volumes drop sharply after the COVID-19 lockdown and needed to maintain value for clients while improving customer satisfaction and de‑risking media decisions. Ocean Outdoor partnered with Alida to create a customer insights community — “@The Local!” — to capture real‑time shifts in consumer behavior and inform more targeted advertising strategies.

Using Alida’s platform to run @The Local!, Ocean Outdoor conducted frequent surveys and a focused six‑week sales initiative that turned community insights into actionable sales collateral. The program supported 400 client presentations, meetings and calls, helped pivot client conversations from reach to behavior-driven targeting, and saved the company £50,000 by reducing reliance on external data, strengthening client relationships and reducing advertising risk.

Ocean Outdoor

Monika Tomova

Ocean Outdoor