Case Study: Condé Nast achieves $1M+ in new annual revenue and accelerates content and product innovation with Alida

Condé Nast - Customer Case Study

Condé Nast, the global media company behind brands like Vogue and The New Yorker, needed deeper, faster audience understanding to develop scalable product offerings, drive revenue growth, and de-risk decisions across platforms. To address this, Condé Nast partnered with Alida, adopting Alida’s insight community/platform to tap its audiences for ongoing feedback.

Alida helped Condé Nast scale insight communities to over 70,000 members across 12 countries and 17 properties, centralizing research and enabling rapid, data-driven iteration on editorial, product, and commercial ideas. That capability facilitated the close of a multi‑million dollar advertising deal, generated more than $1M in new annual revenue, and optimized global market research spend; Condé Nast is now moving to tie Alida-powered systems into a single audience view and use lookalike modeling to expand impact.

Condé Nast

Elyse Bell

Director of Customer Insights