Case Study: Twitter achieves ad revenue growth and rapid, bespoke advertiser insights with Alida Sparq

Twitter - Customer Case Study

Twitter needed deeper, bespoke audience insights to help advertisers understand how users engage with paid and organic content and to unlock new revenue streams across verticals. To do this, Twitter partnered with Alida and launched Twitter Insiders using the Alida Sparq customer insights platform to generate consent-based, brand-specific feedback that complements traditional campaign metrics.

Running on Alida Sparq, Twitter Insiders gave teams fast, flexible insight with turnaround measured in days, progressive profiling for follow-ups, and full control over studies — enabling the insight team to drive pre-sales and ongoing campaign assessment. The approach increased advertiser engagement and revenue: Insiders contributed to 10% of gross revenue from Twitter industry partners, 85% of the Twitter sales team said insights prompted advertiser revenue opportunities, and 71% reported insights led to additional conversations and meetings, helping boost ad sales revenue.

Twitter

David Koeppel

Senior Client Partner