Case Study: Refinery29 drives revenue growth and new partner opportunities with Alida

Refinery29 - Customer Case Study

Refinery29, a media and entertainment brand focused on elevating young women’s voices, needed to grow revenue beyond its core fashion and beauty audience. As consumer awareness outside those categories was limited, the company faced challenges attracting new partnerships—especially in finance—while also responding to audience demand for more Work & Money content. Alida helped Refinery29 address this challenge using audience insights.

With Alida’s Mad Chatter program, Refinery29 built an engaged, highly profiled audience community of 11,000+ members across the US, Canada, and the UK to gather fast, agile insights. These insights supported bespoke partner packages, helped the company break into financial services, and informed editorial and content decisions. The result was expanded partner opportunities, deeper relationships with advertisers, and a stronger ability to monetize insight and guide content strategy.

Refinery29

Brooke Hinton

Associate Director of Research and Insights