Case Study: Aurora Health Care achieves a personalized patient experience and 40% website engagement improvement with Alida

Aurora Health Care - Customer Case Study

Aurora Health Care faced a need to move from one‑size‑fits‑all communications to a truly patient‑centric experience but lacked agile access to quality insight to keep pace with business decisions. Working with Alida, Aurora launched Aurora Health Share to incorporate the voice of the patient into marketing, communications and patient‑experience initiatives with goals to improve customer satisfaction, drive revenue growth and de‑risk decisions.

With Alida’s support Aurora Health Share (launched in 2014) created a HIPAA‑compliant, opted‑in community of ~5,000 profiled primary‑care patients to provide continual, iterative feedback and a rapid pulse on consumer sentiment. Using Alida’s platform to validate messaging and guide product and service decisions, Aurora achieved measurable impact: 40% improvement in website engagement, a 54% increase in patient‑portal volume and a 36% increase in in‑Aurora appointments.

Aurora Health Care

Anne Martino

VP Consumer Engagement