Case Study: The Ohio State University achieves deeper alumni engagement and increased volunteer support with Alida

The Ohio State University Succeeds with a Focus on Empathy

The Ohio State University sought to deepen relationships with its alumni and increase volunteerism of time, talent, and treasure by better listening to and acting on alumni voices. To do this with a relationship-first, empathy-driven approach, Ohio State created The Buckeye Room — an insight community powered by Alida — to capture ongoing feedback and keep a real-time pulse on what matters to alumni.

Alida supported Ohio State by powering The Buckeye Room, where thousands of alumni have opted in to share insights that inform strategy and programming. Using Alida’s platform, Ohio State ran targeted surveys and activities (for example, virtual-event preference polling and a campus-veterinarian Q&A), closed the feedback loop with participants, and translated responses into clearer investment decisions and improved alumni experiences — driving stronger engagement and increased volunteer support.

The Ohio State University