Case Study: Condé Nast achieves consolidated global customer insights with Alida

Condé Nast's 3 Steps to Building a Global Insight Engine

Condé Nast, a global media brand transitioning from 32 independent regional businesses to a unified global organization, faced siloed teams, inconsistent platforms, and fragmented research that left leaders “flying blind.” To build a single HQ data and insight function, Condé Nast partnered with Alida and deployed an insight community as a centralized, multilingual platform to collect and standardize customer data across markets.

Alida’s insight community centralized regional research into one platform, enabling standard processes, faster multi-market/multi-language studies at lower cost than agencies, and a bigger volume of usable insights with existing resources. As a result, Condé Nast developed detailed customer models, infused insight into global and local decision-making, supported revenue conversations and campaign testing, and achieved deeper, organization-wide customer understanding.

Condé Nast

Chris Austin

Director of Data & Insights