Case Study: Twitch achieves faster audience insights and revenue growth with Alida

Twitch - Customer Case Study

Twitch, the leading social video service and community for gamers, needed a faster, more authentic way to engage millennial and Gen Z gamers so ad partners could create campaigns that resonated and drove revenue. Traditional third‑party research was too slow, costly, and intrusive for a privacy‑minded audience, so Twitch built the Twitch Research Power Group — a 50,000‑member digital insight community powered by Alida and hosted on AWS — to collect opt‑in feedback at scale.

Alida’s platform enabled structured, scalable insight gathering with API integrations that link community activities to on‑site behavior, letting partners test creative and measure promotion ROI more accurately. The Alida‑powered RPG shaved about 4 weeks off each research project, delivered a 250% year‑over‑year increase in audience insights to partners, and helped Twitch refine messaging, prove campaign impact, and break into new categories.

Twitch

Jonathan Simpson-Bint

Vice President, US Sales