Case Study: Red Bull achieves record sales growth and #1 U.S. brand share with Alida

Red Bull - Customer Case Study

Red Bull, a global media, marketing, and sports powerhouse, faced urgent uncertainty when COVID‑19 shifted shopper priorities and threatened sales. The North American Shopper Insights team needed fast, de‑risked consumer signals to find growth opportunities, so they engaged Alida—using the Alida Sparq digital insight community—to quickly understand changing buying behaviors and sentiment.

Using Alida Sparq, Red Bull ran pulse surveys and launched a bi‑weekly Discussion Forum to track moods, product usage, delivery preferences, and loyalty. Those insights showed energy drinks remained essential to consumers and strengthened Red Bull’s relationship with shoppers, enabling refined sales and retail strategies that drove a record year in sales growth and secured #1 brand share in the United States, broadening their share lead across all retail channels.

Red Bull

Laura-Lynn Freck

Director Shopper Insights