Case Study: Priority Health achieves a 5.9% increase in Customer Experience Index with Alida Sparq

Priority Health - Customer Case Study

Priority Health, an award-winning health insurance plan provider, needed to move beyond ad-hoc surveys to deliver exceptional customer experiences and de-risk decisions amid industry change. To gain continuous member insight and improve satisfaction, they partnered with Alida and deployed Alida Sparq.

Using Alida Sparq, Priority Health launched the insight community PriorityVoice to capture ongoing member feedback that informed messaging, member ID card and rewards design, and broader CX initiatives. The Alida-powered program produced a measurable 5.9% increase in Priority Health’s Customer Experience Index, delivered real-time insight into customer attitudes and opinions, and improved member experience.

Priority Health

Nate Foco

Senior Director, Sales and Market Intelligence