Case Study: Flipp achieves customer-centric growth with Alida Sparq

Flipp - Customer Case Study

Flipp, a retail technology company whose app helps millions of shoppers save on weekly shopping, needed to grow by better understanding customers and their shopping habits. Their customer-insight process was ad hoc and inconsistent, so Flipp partnered with Alida and adopted Alida Sparq to become truly customer centric and ensure strategic decisions were informed by insight.

Using Alida Sparq’s digital insights community, Flipp’s Marketing, Product and Sales teams have contextualized behavioral data to create customer-centric product roadmaps, defined Ideal Candidate Profiles and concise User Journeys. Alida’s solution has driven clearer prioritization, increased employee participation in research, de‑risked decisions, accelerated innovation and grown Flipp’s insight community—outcomes Flipp is now leveraging to refine foresight skills and drive measurable ROI tied to Alida-enabled work.

Flipp