Case Study: AIA Singapore achieves 40% YoY revenue growth, 6x mobile traffic and +3 NPS with Alida

AIA Singapore - Customer Case Study

AIA Singapore, part of the largest independent Pan‑Asian life insurer, faced slow, costly traditional research and unrepresentative segmentations that limited its ability to act on demographic and transactional insights. Working with Alida, AIA Singapore built a more agile approach—using an ongoing digital insight community (AIA360) to complement analytics with representative, consented customer feedback—so they could better understand why customers make financial decisions and de‑risk product and marketing choices.

Alida’s platform-enabled AIA360 gave AIA Singapore a repeatable way to engage a well‑profiled, opted‑in cross‑section of customers to co‑create products, test hypotheses, and prioritize features. The result: a 40% YoY increase in revenue from the Retirement Saver product, a 6× increase in digital traffic on the AIA360 mobile app and a 3‑point lift in NPS, while accelerating innovation, speeding decision‑making, and improving customer experience.

AIA Singapore

Ho Lee Yen

Chief Customer and Marketing Officer