Alida
30 Case Studies
Case Study: LinkedIn achieves 600% increase in monthly research activities with Alida
A Alida Case Study
LinkedIn - Customer Case Study
LinkedIn, the world’s leading professional network, needed a faster, scalable way to bring member feedback into product development to de-risk decisions and improve product‑market fit. To meet CEO Jeff Weiner’s “members first” mandate, LinkedIn partnered with Alida, using Alida-powered insight communities to get rapid, qualitative input that complements their behavioral data.
Alida’s solution scaled LinkedIn’s research from one community in 2016 to eight by 2018, enabling almost‑daily studies that plug into product, marketing, engineering and UX workflows. The Alida platform drove a 600% increase in monthly research activities, informed the biggest LinkedIn.com desktop redesign in a decade, helped boost premium membership conversion, and accelerated innovation by delivering member insight at the speed of product development.
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Tony Tong
Senior Market Research Manager