Case Study: Salomon accelerates customer-centric innovation with Alida Sparq

Salomon - Customer Case Study

Salomon, the France-based outdoor sportswear and equipment manufacturer, wanted to become more customer-centric and use customer voice to support product innovation and brand strategy. To gather insights faster and more efficiently than traditional methods, and in full compliance with GDPR and other data regulations, Salomon turned to Alida and its Sparq platform.

Alida helped Salomon launch and manage the Salomon Research Community, integrating Sparq with its CRM to centralize consumer data, manage consent and PII, and make customer feedback available across the organization. The solution enabled faster testing of ideas, richer customer profiles, and more confident decision-making across strategy, product development, and marketing, with Salomon reporting the ability to move from idea to testing in just days.

Salomon

Philippe Havard

Head of Consumer Data