Case Study: Keurig Canada accelerates innovation and reduces R&D risk with Alida

Keurig Canada - Customer Case Study

Keurig Canada partnered with Alida to accelerate product innovation and de‑risk decisions by creating a continuous consumer feedback channel. Facing a fast‑moving single‑serve coffee market, Keurig needed a faster way to validate ideas and turn consumer insight into business decisions, so they built an insight community — Coffee Insiders — using Alida’s platform.

Using Alida’s solution, Keurig Canada launched an 8,000‑member Coffee Insiders community that vets innovations, surfaces white‑space opportunities and informs retail negotiations with partners like Costco, Walmart and Canadian Tire. The community helped Keurig avoid costly product missteps (e.g., stopping a secondary brand that would have cannibalized sales), saved R&D research costs within 10 months, reduced time to market and strengthened collaboration with retailers.

Keurig Canada

Eileen Chen

Consumer Insights Analyst