Case Study: UnityPoint Health de-risks an estimated $7M in decisions and improves patient satisfaction with Alida

UnityPoint Health - Customer Case Study

UnityPoint Health, a network of hospitals, clinics, and home care services across Iowa, Illinois, and Wisconsin, needed to scale more personalized care and strengthen brand-building and acquisition across nine distinct regions. To expand its consumer insights beyond traditional patient experience work and de-risk high-stakes decisions, UnityPoint Health partnered with Alida and used its Insiders insight community to capture region-specific perspectives.

Using Alida’s Insiders community (1,400 members, 45%+ response rate, about two activities per month), UnityPoint Health gained timely, local-market feedback to guide marketing and patient-experience decisions. The Alida-powered program helped de-risk an estimated $7 million in decisions and produced measurable improvements in patient satisfaction and marketing effectiveness, giving the system confidence to make patient-centric, system-wide choices.

UnityPoint Health

Dani Slifka

Consumer Insights Manager