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Visit WebsiteConfused.com Puts Audience Measurement At the Centre of Its Business With Audienceproject Partnership
Confused.com
Gareth George
Group Head of Media
AudienceProject
AudienceProject is a technology-based market research company founded in Denmark and operational worldwide that helps advertisers and agencies get the most value from their advertising spend. They provide an independent, cross-media audience measurement platform with everything you need to create effective multichannel campaigns. With their platform, you can measure, optimise and plan your campaigns to reach and impact your audience cost-efficiently across channels, formats and devices.
Case Studies
Showing 35 AudienceProject Customer Success Stories
Measuring the Brand Lift Effect for An Automotive Brand's Video Ad
Dailymotion
Baptiste Archambault
Director of Marketing and Growth Advertising
Ebiquity Understanding Reach at Scale
Ebiquity
Martin Radford
Director of Research & Insight
Measuring the Impact of Facebook Ads Compared to Tv Ads
Measuring De-duplicated Reach and Frequency Across Addressable and Linear Tv
Finecast
Richard Fuller
Head of Engagement
Immediate Media Used a Custom Audience to Win a Six-figure Campaign Budget From the Uk’s Biggest Advertiser
Immediate Media
JPIMedia Achieved a 49% Uplift in Reach For Sociodemographic Audiences by Using Audienceproject’s Full Reach Technology
JPIMedia
Jade Power
Head of Display
JPImedia Revolutionised Its Data Strategy by Creating and Deploying More Than 170 Segments Relevant To Their Clients in Less Than 3 Months
JPIMedia
Jade Power
Head of Display
How Jpimedia Redesigned Its Data Strategy With Audiencehub
JPIMedia
Jade Power
Head of Display
Jysk Fynske Medier / Step Joined the Buy Side as Part of a Strategic Decision To Offer Unlimited Reach to Its Clients
Jysk Fynske Medier
Kia's Full Lifecycle Campaign Measurement Across Channels
KIA
Kenneth Steel
Head of Marketing
A Car Brand Wanted to Optimise Its Campaign Budget Based on Reach in Target Group Across Digital and Tv
Leading Car Brand
An Agency Helped a Car Brand Free Up Advertising Spend for New Growth Opportunities by Reaching Their Target Audience at a Lower Cost, With Less Wastage
Leading Car Brand
A Danish Publisher Documented the Beneficial Effects of Reaching Users With Real, Rather Than Presumed, Intent to Travel
Leading Danish Publisher Company
Company Within Fast Moving Consumer Goods Identify Four Key Customer Segments
Leading FMCG Company
A Nordic News Publisher Created High Demand Segments Based on the Unique Personas of the Users on Its Premium Sites
Leading Nordic News Publisher Company
A Nordic Publisher Used a Data-based Approach to Document and Sell Male Users Beyond Its Popular Male Niche Sites and Expand Reach Within Its Own Inventory
Leading Nordic Publisher Company
A Swedish Online Magazine Used Clever Insights to Convince an Advertiser That Their Sites Were the Ideal Place to Reach Women With Real Intent to Buy a New Car
Leading Swedish Online Magazine
An Agency Helped a Telco Optimise Its Campaign Budget Based on Reach In Target Group Across Digital and Tv
Leading Telco Company
A UK News Publisher Created a Custom Audience for Its Biggest Spending Advertiser Category and Increased Its CPM Prices
Leading UK News Publisher Company
A UK Publisher Leveraged Its Ability to Identify a Valuable Audience and Added An Extra Revenue Stream to Its Business
Leading UK Publisher Company
A Local Publisher Built Highly Valuable Job Audiences to Gain a Competitive Advantage for Its Recruitment Listings
Local Publisher Company
Magnite Measuring the Incremental Reach of CTV to Linear Tv
Magnite
Graeme Lynch
Vice President Demand, EMEA
An Agency Built a Unique and Highly Effective Audience for Its Client, a Major Auto Brand
Major Auto Brand
A Major Morning Newspaper Increased the Number of Paying Subscribers and Became Better at Retaining the Ones They Already Had
Major Morning Newspaper Company
Mindshare Helped Sweden’s Largest Appliance Dealer Elon Activate Industry- Specific Audiences to Reach Valuable Target Groups via Programmatic Buying
Mindshare
A National Transportation Company Built Unique Audiences For Activation in Its Media Buying
National Transportation Company
How Orchestra Measured True Effect Without Third-party Cookies
Orchestra
Morten B. D. Christensen
Digital Director
Audienceproject Measurement Verifies That Os Data Solutions’ Targeting Data Delivers A Significant Lift in on-target Percentage
OS Data Solutions
Tobias Emmer
Managing Director
Os Data Solutions Documents Up to 327% Lift in on-target Percentage
OS Data Solutions
Tobias Emmer
Managing Director
A Premium News Publisher Wanted to Prove the Value It Delivered on a Substantial Native Campaign, in Order to Be Sure Of Repeat Business at the Same Level
Premium News Publisher Company
Denmark’s Largest Online Bookstore Saxo Used Insights About Its Users to Identify Its Most Valuable Customers
Saxo
Top German Sales House Increased the Share of Impressions With Audience Data Available for Advertisers by 50%
Top German Sales House
Audienceproject Measurement Helps Vodafone Prove That Investments in In-game Inventory Have a Significant Effect on Awareness and Consideration
Vodafone
Marcel Zielke
Digital Media Manager
Vodafone Achieves 176% Lift in Campaign Awareness For in-game Ad Campaign
Vodafone
Marcel Zielke
Digital Media Manager
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