Case Study: Dailymotion achieves measurable brand lift for automotive video ads with AudienceProject

Measuring the Brand Lift Effect for An Automotive Brand's Video Ad

Dailymotion, the global video streaming service, wanted to help an automotive brand understand the real impact of its video ad running on Dailymotion’s network. The challenge was to measure ad recall, brand preference, and purchase intent in the target audience, and Dailymotion turned to AudienceProject for a brand lift measurement solution.

AudienceProject implemented its brand lift survey in Dailymotion’s video player so the campaign could be measured by comparing responses from people who saw the ad and those who did not. The study showed a 13% uplift in ad recall, 5% uplift in brand preference, and 6% uplift in purchase intent, helping Dailymotion prove value to the client, strengthen the relationship, and increase the value of its inventory.

Dailymotion

Baptiste Archambault

Director of Marketing and Growth Advertising