Case Study: Ebiquity improves cross-media reach insights with AudienceProject

Ebiquity Understanding Reach at Scale

Ebiquity, a leading media investment analyst company, wanted to understand where commercial reach was shifting as audiences moved away from traditional TV to more AV content options. To answer this question, Ebiquity used AudienceProject’s cross-media audience measurement capabilities to support better media planning and campaign execution for its clients.

AudienceProject measured digital video activity for a selection of Ebiquity’s largest reach-building clients and then fused that data with UK BARB data for publication in Ebiquity’s Mind the Gap report. The result was groundbreaking cross-media research that showed which channels add reach most efficiently and for which audiences, reinforcing the insight that not all impressions are equal.

Ebiquity

Martin Radford

Director of Research & Insight