Case Study: a major auto brand improves target group precision with AudienceProject

An Agency Built a Unique and Highly Effective Audience for Its Client, a Major Auto Brand

A major auto brand worked with AudienceProject through an agency to make sure its advertising reached UK consumers who were actively looking for a car right now. The challenge was to identify and target the right people with greater precision in a competitive automotive market.

AudienceProject used 12,000 interviews and prediction technology to build a custom audience for the agency and its client. The activation delivered a 244% improvement in target group precision and reduced eCPM by 60%, improving all key campaign metrics.