Case Study: OS Data Solutions achieves up to 327% lift in on-target percentage with AudienceProject

Os Data Solutions Documents Up to 327% Lift in on-target Percentage

OS Data Solutions partnered with AudienceProject to independently verify the quality of its targeting data. The company wanted a reliable measurement partner to validate whether its data, built on Ströer’s behavioural data and Otto Group’s deterministic data, could improve campaign targeting across gender and age groups.

AudienceProject used its cross-media audience measurement platform to compare campaigns run with and without OS Data Solutions’ targeting data, measuring on-target percentage across different precision and reach levels. AudienceProject found a significant lift across all groups, including more than 100% improvement for most age groups even with lower-precision data, and a peak increase of 327% for the 40-49 age group with high-precision, low-reach targeting data.

OS Data Solutions

Tobias Emmer

Managing Director