Case Study: Finecast achieves de-duplicated reach and frequency across TV with AudienceProject

Measuring De-duplicated Reach and Frequency Across Addressable and Linear Tv

Finecast, a leading addressable TV company part of GroupM, wanted to prove that advertisers could extend campaign reach beyond linear TV in a cost-effective way as streaming grew and linear viewing declined. To do this, Finecast needed a measurement solution that could combine linear and digitally delivered audiences and accurately show total campaign reach.

Using AudienceProject’s cross-media audience measurement solution, Finecast was able to measure campaigns across addressable TV and linear TV and report de-duplicated reach, frequency, and composition. The results showed 3.2% incremental reach among adults, 6.2% incremental reach among 16–34-year-olds, and 22% savings for incremental reach versus linear TV for 16–34-year-olds, helping Finecast demonstrate the value of addressable TV and strengthen client relationships.

Finecast

Richard Fuller

Head of Engagement