Case Study: JPIMedia redesigns its data strategy with AudienceProject’s AudienceHub

How Jpimedia Redesigned Its Data Strategy With Audiencehub

JPIMedia, one of the UK’s largest multimedia organisations, was struggling to build behavioural audiences from its broad inventory and to sell inventory effectively against off-the-shelf segments. With many location-based campaigns across its 200 newspapers and associated websites, the publisher needed a better way to scale its data strategy. AudienceProject’s AudienceHub and UserReport tools were used to help address these challenges.

Using UserReport to collect deterministic survey data and AudienceHub to expand it, JPIMedia created more than 170 audience segments in less than 3 months, tailored to its biggest-spending clients. AudienceProject enabled the segments to be activated across all local titles, giving JPIMedia clearer segment size and precision, easier client communication, and a broader range of advertising solutions.

JPIMedia

Jade Power

Head of Display