Case Study: Orchestra achieves 2.5x ROAS with AudienceProject cookie-less attribution

How Orchestra Measured True Effect Without Third-party Cookies

Orchestra, a Danish full-service media agency, wanted to measure the true impact of a large entertainment campaign and calculate ROAS in a fragmented media landscape where third-party cookies, walled gardens, ad blockers, ITP, and privacy regulations made attribution difficult. They needed a way to tie conversions back to the campaign across channels, and worked with AudienceProject.

AudienceProject provided a cookie-less, geo-based attribution model that compares groups of people rather than tracking individuals, allowing Orchestra to measure campaign effect without third-party cookies. The approach helped Orchestra document a 2.5x ROAS and attribute conversions in a more uniform way across media channels, improving measurement at scale.

Orchestra

Morten B. D. Christensen

Digital Director