Case Study: JPIMedia builds 170+ audience segments in under 3 months with AudienceProject

JPImedia Revolutionised Its Data Strategy by Creating and Deploying More Than 170 Segments Relevant To Their Clients in Less Than 3 Months

JPIMedia, one of the UK’s largest multimedia organisations, struggled to build behavioural audiences across its broad portfolio of newspapers and websites and to sell inventory against off-the-shelf segments. Its location-based campaigns also made it difficult to scale its data strategy. AudienceProject helped JPIMedia tackle these challenges using its UserReport survey tool and AudienceHub platform.

With AudienceProject’s solution, JPIMedia surveyed users to build deterministic data sets and then expanded them into unique audience segments with AudienceHub. In less than 3 months, JPIMedia created more than 170 segments for its biggest clients, made them available across all local titles, and gained clearer insight into segment size and precision, helping redesign its digital advertising data strategy.

JPIMedia

Jade Power

Head of Display