Case Study: Saxo identifies its most valuable customers with AudienceProject

Denmark’s Largest Online Bookstore Saxo Used Insights About Its Users to Identify Its Most Valuable Customers

Saxo, Denmark’s largest online bookstore, wanted a better understanding of how different customer groups behaved so it could build stronger business cases for future growth. It worked with AudienceProject to learn more about its users and combine those insights with its existing behavioural data in Google Analytics.

AudienceProject helped Saxo interview its users and merge the interview results with behavioural analytics, giving the company a more qualified view of its audience. As a result, Saxo identified its most valuable customer segments and could use those insights for further business development, though no specific numeric impact was provided.

Saxo