Case Study: JPIMedia achieves 49% uplift in reach for sociodemographic audiences with AudienceProject’s Full Reach technology

JPIMedia Achieved a 49% Uplift in Reach For Sociodemographic Audiences by Using Audienceproject’s Full Reach Technology

JPIMedia, one of the UK’s largest multimedia organisations, needed a way to enrich its inventory with high-quality data despite significant traffic from Safari and Firefox, which block cookies. To meet demand for sociodemographic audiences and stay future-proof in a cookieless environment, the publisher turned to AudienceProject and its Full Reach technology.

AudienceProject’s Full Reach technology enabled JPIMedia to deliver demographic segmentation on 100% of impressions, using a hybrid approach with both ID-based and ID-less predictions. This allowed JPIMedia to enrich all inventory, including cookieless traffic, and achieve a 49% uplift in reach for sociodemographic audiences.

JPIMedia

Jade Power

Head of Display