Case Study: Immediate Media wins a six-figure campaign budget with AudienceProject

Immediate Media Used a Custom Audience to Win a Six-figure Campaign Budget From the Uk’s Biggest Advertiser

Immediate Media worked with AudienceProject to improve its pitch for a major advertising budget in a highly competitive market. The publisher needed a way to stand out and offer advertisers something more targeted than standard audience segments.

Using AudienceProject, Immediate Media asked its users which streaming platforms they subscribed to, then isolated users of rival services to build a custom, campaign-specific audience segment. Within a week, AudienceProject helped Immediate Media create a targetable segment that reached the right prospects while excluding existing customers, and the publisher won a six-figure campaign budget by being able to prove both reach and effectiveness against that segment.

Immediate Media