Case Study: Vodafone achieves 176% lift in campaign awareness with AudienceProject

Vodafone Achieves 176% Lift in Campaign Awareness For in-game Ad Campaign

Vodafone wanted to promote its high-speed internet offering in Germany and reach German gamers in a way that would be more relevant than social media or standard web advertising. To understand the impact of this approach, Vodafone worked with AudienceProject, using its audience measurement and brand lift measurement solutions.

AudienceProject measured Vodafone’s programmatic in-game campaign with Anzu in Ubisoft’s Trackmania, tracking reach, frequency, and brand metrics in real time. The campaign delivered a 176% lift in campaign awareness, a 19% lift in aided top-of-mind brand awareness, a 14% lift in ad awareness, and a 20% lift in brand consideration, helping Vodafone prove that in-game advertising can significantly improve brand outcomes.

Vodafone

Marcel Zielke

Digital Media Manager