Case Study: Vodafone achieves 176% lift in campaign awareness with AudienceProject

Audienceproject Measurement Helps Vodafone Prove That Investments in In-game Inventory Have a Significant Effect on Awareness and Consideration

Vodafone, a leading technology communications company, wanted to reach German gamers with its first programmatic in-game ad campaign in the PC racing game Trackmania. To prove the brand impact of this new channel, Vodafone needed a way to measure whether the campaign actually increased awareness and consideration.

AudienceProject provided audience measurement for real-time reach and frequency insights, along with brand lift measurement to assess brand effects. The campaign delivered a 176% lift in campaign awareness, a 19% lift in aided top-of-mind brand awareness, a 14% lift in ad awareness, and a 20% lift in brand consideration, helping Vodafone show that in-game advertising significantly improved brand metrics.

Vodafone

Marcel Zielke

Digital Media Manager