Case Study: National Transportation Company achieves 60%+ uplift in campaign awareness with AudienceProject

A National Transportation Company Built Unique Audiences For Activation in Its Media Buying

AudienceProject worked with National Transportation Company, which wanted to reach six specific key personas with different messages and campaign saturation. The company needed a way to target these audiences more precisely in its media buying.

Using first-party data from research on transportation habits, AudienceProject built six people-based audience segments and made them available for activation in online media buying. This helped the national transportation company tailor campaign messages to specific audiences and led to improvements across key metrics, including more than 60% uplift in campaign awareness.