Case Study: top German sales house increases audience-data coverage by 50% with AudienceProject Full Reach

Top German Sales House Increased the Share of Impressions With Audience Data Available for Advertisers by 50%

Top German Sales House, a German publisher and sales house, was struggling as more of its traffic became cookie-less, making it harder to enrich ad inventory with high-quality data. Contextual targeting alone was not meeting buyer demand for socio-demographic and brand-specific audiences, and they needed a stronger solution for a future without third-party cookies.

AudienceProject implemented its Full Reach technology to apply audiences across all impressions, using a mix of ID-based and ID-less predictions to choose the best method for each impression in real time. As a result, Top German Sales House increased the share of impressions with audience data available for advertisers by 50%, giving them a high-quality audience targeting offering in a cookie-less world.