Case Study: Kia achieves cross-channel campaign measurement and audience reach optimization with AudienceProject

Kia's Full Lifecycle Campaign Measurement Across Channels

Kia, the South Korean multinational automobile brand, needed a better way to understand the performance of its digital media investments across sites, social media, and walled gardens. AudienceProject provided a cross-media audience measurement solution to give Kia a holistic view of campaign performance in one place.

With AudienceProject’s solution, Kia measured de-duplicated reach and frequency across channels, validated its data strategies, and continuously optimized campaigns in real time. The result was actionable insights that helped Kia improve active and future campaigns, increase reach in its target audience without raising ad spend, and achieve a significant lift in brand awareness and performance KPIs.

KIA

Kenneth Steel

Head of Marketing