22 mParticle Case Studies

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Read 22 Case Studies from real mParticle users sharing their business challenges and results after using mParticle software.

  • How Airbnb scaled their growth strategy while increasing developer efficiency
  • Simplify and optimize event data collection
  • How Burger King swerved its way to 6MM loyal app users
  • How Carl’s Jr.® and Hardee's® deliver old school hospitality with new school tools
  • Driving strategic customer re-engagement with centralized audience orchestration
  • How Giant Eagle launched a multi-tier loyalty program with cross-channel personalization
  • Using mParticle as the data foundation for its media attribution analytics, Gilt increased ad efficiency by 20%
  • GOAT Lifecycle marketing strategy for scalable growth
  • How HBO Max launched personalized reengagement campaigns
  • How ivee built a universal source of truth for customer data
  • How JetBlue improved their mobile customer experience
  • How BD myShopi improved personalization while protecting consumer data privacy
  • How Overstock uses machine learning to drive one-to-one engagement
  • Overstock built a modern, best-of-breed marketing stack—with the customer at the center
  • Postmates' user experience testing platform
  • Better customer experiences, powered by connected data
  • How Postmates Unites Data to Deliver a Worldclass User Experience
  • How Reverb’s engineers optimized their data workflows at scale and gave users the rockstar treatment
  • How Route improved tool onboarding speed and time-to-value by 79%
  • How SeatGeek scales growth and tests new channels using Tune and mParticle
  • How Venmo Increased User Engagement By 30%
  • Improve product experience with unified data

About mParticle

mParticle is the leading Customer Data Platform (CDP) for multi-channel consumer brands. Companies such as Airbnb, Burger King, NBCUniversal, Spotify, and Starbucks use mParticle to create a unified, real-time customer data pipeline that enables them to win in key moments of the customer journey. Founded in 2013, mParticle is headquartered in New York City with offices in Delray Beach, London, San Francisco and Seattle. The mParticle platform manages more than 500 billion API calls monthly

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