mParticle B2B Case Studies & Customer Successes

mParticle is the leading Customer Data Platform (CDP) for multi-channel consumer brands. Companies such as Airbnb, Burger King, NBCUniversal, Spotify, and Starbucks use mParticle to create a unified, real-time customer data pipeline that enables them to win in key moments of the customer journey. Founded in 2013, mParticle is headquartered in New York City with offices in Delray Beach, London, San Francisco and Seattle. The mParticle platform manages more than 500 billion API calls monthly

Featured Companies

mParticle B2B Case Studies & Customer Successes

Case Studies

Airbnb achieves scalable growth and increased developer efficiency with mParticle

Bleacher Report achieves a unified customer view and saves engineering hours with mParticle

Burger King achieves 6 million app downloads and real-time customer experiences with mParticle

How ChowNow improved data quality throughout their MarTech stack

How Carl’s Jr.® and Hardee's® deliver old school hospitality with new school tools

Delivery Hero achieves higher order frequency and strategic customer re-engagement with mParticle

How Drybar is powering location-based marketing

Giant Eagle, Inc. achieves cross-channel personalization and launches a multi-tier myPerks loyalty program with mParticle

Gilt Groupe achieves a 20% increase in ad efficiency with mParticle

GOAT achieves 52% improvement in marketing efficiency and scalable lifecycle growth with mParticle

How HBO Max launched personalized reengagement campaigns

How ivee built a universal source of truth for customer data

JetBlue achieves real-time, personalized mobile experiences with mParticle

mParticle’s real-time data insights and segmentation fuel Joe & The Juice loyalty program growth

How Lulo Bank improved customer onboarding with actionable customer insights

How Marks & Spencer drove revenue growth with mParticle's real-time segmentation and personalization

How BD myShopi improved personalization while protecting consumer data privacy

How the New York Post tripled campaign conversions for its premium sports membership

How NOVA Entertainment uncovered audience insights with a real-time customer data foundation

How onX accelerated marketing campaigns with mParticle's AI engine

Overstock achieves scalable, ML-driven one-to-one engagement with mParticle

Overstock achieves real-time, cross-channel personalization and a 10% increase in advertising efficiency with mParticle

Postmates unifies customer data and saves thousands of engineering hours with mParticle

Postmates achieves faster insights and improved customer experience with mParticle

Postmates achieves data-driven experimentation and a 20% lift in courier signups with mParticle

Reverb achieves scalable, streamlined data workflows and real-time personalization with mParticle

Route achieves 79% faster tool onboarding with mParticle

SeatGeek boosts campaign efficiency by 12% and reclaims 15 hours/week with mParticle

How SoFi powers personalized email campaigns with high-quality customer data

Venmo achieves 36% increase in user engagement with mParticle

Via (on-demand transit company) achieves shorter rider wait times and referral-driven growth with mParticle

Featured Companies

Baker Hill

Heyo

Numerify