Case Study: Joe & The Juice boosts loyalty program revenue with mParticle

mParticle’s real-time data insights and segmentation fuel Joe & The Juice loyalty program growth

Joe & The Juice, a Copenhagen-based global café chain, wanted to drive more customers to adopt its loyalty app. The company found that app users visited stores 2.4x more often and spent 2.7x more, but real-time customer behavior was hard to understand because of signal loss and anonymous app usage.

Using mParticle, Joe & The Juice gained a real-time view of customer engagement and built segmented, personalized loyalty campaigns. The result was a 74% open rate and 5.5% click-to-open rate on loyalty offers, along with a 75.5% year-over-year increase in loyalty program revenue.

Joe & The Juice

Miguel Martin

Global Head of Digital Marketing