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Visit WebsiteHow Airbnb scaled their growth strategy while increasing developer efficiency
Airbnb
Judith Henrichsmann
Product Manager
mParticle
mParticle is the leading Customer Data Platform (CDP) for multi-channel consumer brands. Companies such as Airbnb, Burger King, NBCUniversal, Spotify, and Starbucks use mParticle to create a unified, real-time customer data pipeline that enables them to win in key moments of the customer journey. Founded in 2013, mParticle is headquartered in New York City with offices in Delray Beach, London, San Francisco and Seattle. The mParticle platform manages more than 500 billion API calls monthly
Case Studies
Showing 31 mParticle Customer Success Stories
Simplify and optimize event data collection
Bleacher Report
Ross Schwaber
Director of Product Management
How Burger King swerved its way to 6MM loyal app users
Burger King
Fernando Machado
Global Chief Marketing Officer
How ChowNow improved data quality throughout their MarTech stack
ChowNow
Jordan Plecque
Manager of Data & Analytics
How Carl’s Jr.® and Hardee's® deliver old school hospitality with new school tools
CKE Restaurants
Phil Crawford
Chief Technology Officer
Driving strategic customer re-engagement with centralized audience orchestration
Delivery Hero
Anthony Bourdain
Delivery Hero
How Drybar is powering location-based marketing
Drybar
Sarah Hoffmann
Chief Marketing Officer
How Giant Eagle launched a multi-tier loyalty program with cross-channel personalization
Giant Eagle, Inc.
Justin Weinstein
Sr. Director of Customer Experience
Using mParticle as the data foundation for its media attribution analytics, Gilt increased ad efficiency by 20%
Gilt Groupe
Alexandra Press Maguire
Digital Marketing Director
GOAT Lifecycle marketing strategy for scalable growth
GOAT
Mike Phu
Director of Growth
How HBO Max launched personalized reengagement campaigns
HBO Max
How ivee built a universal source of truth for customer data
Ivee
Nic Byron
Head of Product
How JetBlue improved their mobile customer experience
JetBlue
Eash Sundaram
Chief Digital and Technology Officer
mParticle’s real-time data insights and segmentation fuel Joe & The Juice loyalty program growth
Joe & The Juice
Miguel Martin
Global Head of Digital Marketing
How Lulo Bank improved customer onboarding with actionable customer insights
Lulo Bank
Jorge Uribe
Media Lead
How Marks & Spencer drove revenue growth with mParticle's real-time segmentation and personalization
Marks & Spencer
Alex Williams
Head of Online Trading & Growth
How BD myShopi improved personalization while protecting consumer data privacy
MyShopi
Sébastien Jane-Aluja
Product Owner
How the New York Post tripled campaign conversions for its premium sports membership
New York Post
How NOVA Entertainment uncovered audience insights with a real-time customer data foundation
NOVA Entertainment
Tim Armstrong
Director of Digital Capability & Data
How onX accelerated marketing campaigns with mParticle's AI engine
OnX
Brad Williams
Senior Marketing Operations Manager
How Overstock uses machine learning to drive one-to-one engagement
Overstock
Craig Kelly
Group Product Manager
Overstock built a modern, best-of-breed marketing stack—with the customer at the center
Overstock
Brent Christensen
Director of Database Marketing
How Postmates Unites Data to Deliver a Worldclass User Experience
Postmates
Tanner McGrath
Lead Product Manager - Growth
Postmates' user experience testing platform
Postmates
Better customer experiences, powered by connected data
Postmates
Tanner McGrath
Lead Product Manager - Growth
How Reverb’s engineers optimized their data workflows at scale and gave users the rockstar treatment
Reverb
Geoff Massanek
Director of Engineering
How Route improved tool onboarding speed and time-to-value by 79%
Route
Nick Warner
Head of Growth
How SeatGeek scales growth and tests new channels using Tune and mParticle
SeatGeek
Nick Gardiner
Senior Marketing Analyst
How SoFi powers personalized email campaigns with high-quality customer data
SoFi
David Colletta
Senior Product Manager, Growth
How Venmo Increased User Engagement By 30%
Venmo
Joel Witten
Head of Data Engineering & Analytics
Improve product experience with unified data
Via
Adam Kitain
Senior Growth Associate
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