Case Study: Giant Eagle, Inc. achieves cross-channel personalization and launches a multi-tier myPerks loyalty program with mParticle

How Giant Eagle launched a multi-tier loyalty program with cross-channel personalization

Giant Eagle, Inc., a regional supermarket and services company, needed to modernize its customer experience to deliver cross-channel personalization and a multi-tier loyalty program. Facing disconnected identity systems and fragmented data across transactional logs, web, loyalty and recommendation tools that required manual identity resolution and heavy engineering work, the team selected mParticle as their Customer Data Platform to centralize data, enforce schema and unify identities.

Using mParticle’s Web SDK, server-to-server API, prebuilt feed integrations, Data Master, IDSync, Audience Builder and Raw Data Export, Giant Eagle built a round-trip data flow that created persistent customer profiles, dynamic segments and automated event/audience forwarding to engagement and analytics tools. With mParticle powering the stack, Giant Eagle launched the myPerks program and Perks Challenges, deploying 3M+ personalized perks, achieving 10%+ participation among targeted customers within four months, driving an 8–15% revenue lift, and saving thousands of engineering hours.

Giant Eagle, Inc.

Justin Weinstein

Sr. Director of Customer Experience