Case Study: SoFi improves data consistency and personalized email campaigns with mParticle

How SoFi powers personalized email campaigns with high-quality customer data

SoFi, a personal finance company and bank, wanted a better way to use customer data across its growing product stack. As its marketing team worked to support cross-sell campaigns and more personalized experiences, different tools and internal pipelines created complexity, data inconsistency, and no single source of truth for a complete customer view.

SoFi partnered with mParticle to centralize data collection across its websites and mobile apps, unify profiles with IDSync, and connect data from tools like Branch and Braze in real time. Using mParticle’s integrations, the team reduced the need for custom development, saved thousands of engineering hours, improved data consistency by 30%, and eliminated the 30% data loss from its previous workflow, while making it easier to deliver more relevant email experiences and personalized offers.

SoFi

David Colletta

Senior Product Manager, Growth