Case Study: Airbnb achieves scalable growth and increased developer efficiency with mParticle

How Airbnb scaled their growth strategy while increasing developer efficiency

Airbnb, the global lodging marketplace, needed to scale mobile engagement and personalized experiences while reducing engineering overhead and tightening privacy controls. To democratize and centrally manage first‑party customer data and vendor integrations, Airbnb adopted mParticle’s data platform as the foundation of its data pipeline.

mParticle consolidated Airbnb’s data collection into a single implementation, gave growth and marketing teams granular Data Filters and edge transformations, and let non‑engineers onboard or pause vendors in minutes. That agility cut vendor onboarding from weeks/months to minutes, enabled install and in‑app event forwarding without additional SDKs, allowed pausing a major marketing data flow in under two minutes during COVID, helped free hundreds–thousands of engineering hours, and supported Airbnb’s decision to pause marketing (contributing to $800M in savings and a return to profitability in Q3 2020).

Airbnb

Judith Henrichsmann

Product Manager