Case Study: Route achieves 79% faster tool onboarding with mParticle

How Route improved tool onboarding speed and time-to-value by 79%

Route is the package-tracking and insurance app that centralizes order and shipping information for users in real time. As Route scaled, the Growth team needed a way to add new tools and functionality quickly without pulling engineering from core work or adding multiple SDKs into the app, so they turned to mParticle’s customer data platform to serve as the foundation for their data infrastructure.

mParticle centralized Route’s data, enabled a no-SDK approach with 300+ integrations, and democratized access via an easy UI and Audience Builder. The result: Route saved 40+ hours of developer time, onboarded seven tools in 2.5 weeks, and accelerated tool onboarding by ~79% (79.2%), allowing the Growth team to focus on campaigns and improve time-to-value.

Route

Nick Warner

Head of Growth