Case Study: SeatGeek boosts campaign efficiency by 12% and reclaims 15 hours/week with mParticle

How SeatGeek scales growth and tests new channels using Tune and mParticle

SeatGeek, a mobile-focused ticket platform, struggled to scale app-install growth because attribution was fragmented across multiple marketing partners, causing over-attribution and preventing consolidation with internal transaction data. Onboarding new partners required heavy SDK work and manual Excel-based event sharing that cost the team over 15 hours per week. To address this, SeatGeek adopted mParticle alongside TUNE’s Attribution Analytics to centralize and measure campaign data.

Using mParticle as a customer data platform to stream event data in real time into TUNE, SeatGeek eliminated over-attribution, combined attribution with internal business data via TUNE’s API/postbacks, and removed the need for extra SDK work. mParticle’s integration sped partner onboarding by three business days, reclaimed 15 hours per week, and improved marketing spend efficiency by 12%, enabling faster testing and scaled growth.

SeatGeek

Nick Gardiner

Senior Marketing Analyst