Case Study: NOVA Entertainment doubles registered customer base with mParticle

How NOVA Entertainment uncovered audience insights with a real-time customer data foundation

NOVA Entertainment is Australia’s leading independent audio entertainment business, operating radio networks and digital brands across multiple platforms. The company wanted a better customer data strategy because its existing data management platform was falling short, and it needed a more complete view of audience engagement and first-party customer data. It partnered with mParticle to build a customer data platform foundation for its martech stack.

With mParticle, NOVA Entertainment gained real-time customer data insights that helped refine its customer acquisition strategy. The company doubled its registered consumer base and reduced customer acquisition cost by 25% over a six-month period.

NOVA Entertainment

Tim Armstrong

Director of Digital Capability & Data